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Luxe 2025: The Trends in Luxury Travel from Trip Concierge

LUXE 2025

Today, Trip Concierge unveiled Luxe 2025, the annual customer-driven outlook for what’s motivating luxury travelers and where they will travel in the coming year.  

Trip Concierge analyzed first-party travel data, insights and surveys from our luxury travelers to highlight the five noteworthy travel trends for 2025 that include Hyper Personalization, Pursuing Calm, Switching it Up, Trusting Experts to create surprise itineraries and Technology Avoidance.

“Trip Concierge, now in its 10th year, has always been about brilliant customer service, building exciting journeys and reducing the stress and anxiety around travel bookings. The Luxe report is our comprehensive industry guide to identify luxury trends and how our partners are meeting those needs” said Thomas Schneider, CEO of Trip Concierge Group. “We hope our insights as a leader in luxury travel around the world are valuable to trendsetters and our many supplier partners.”


DOWNLOAD THE REPORT (PFD) HERE

The luxury travel sector is evolving, with affluent travelers seeking unique and personalized experiences. This report highlights key trends shaping luxury travel in 2025, providing insights for industry stakeholders and travelers.

 

1. Hyper-Personalized Experiences in Japan

Luxury travelers have always had a desire for bespoke journeys tailored to their preferences. Far from the regular tours, luxury travelers are now seeking unforgettable moments in nearly impossible to come by places, like an ancient Japanese tea ceremony on the grounds of the Imperial Palace. Tasting a unique one-of-a-kind Scotch Whiskey brewed in the remote corners of Iceland. To having their hotel rooms customized with luxuries like a new bespoke mattress, pillows and sheets with special shipments of that Icelandic Whiskey and Japanese Sencha tea flown in from previous vacations. Those unique and unforgettable moments, being carried with them onwards to their next journey.

2. Pursuing Calm in Italy, Exploring More of South America

Trip Concierge luxury travelers are 63% more likely to visit Italy’s Cinque Terre, the Amalfi Coast and Sicily by sea, where “avoiding crowds” is the primary reason given. Unlike in France, where yacht charters are still predominant, Italy travel is trending towards ultra-small luxury cruise ships, where 45% of travelers combine it with separate land-based tours. This trend has now extended into South America, where 26% of Trip Concierge luxury cruise bookings have a large land-based tour component attached to it. 80% of land excursions are custom itineraries and are not booked through the cruise line.

3. Switching up Global Tour Providers

Tired of the same old tours, luxury travelers are seeking change. A recent trend has indicated that 36% of luxury travelers are ready to switch brand loyalties for the unknown. Especially when it comes to luxury tour operators, where 46% of guests, having exhausted many options, are now switching their loyalties to enjoy more variety, different styles of service and more favorable pricing, especially for solo-luxury travelers.

4. Trusting Experts with Surprise Itineraries

Unlike budget travelers, 79% of luxury travelers do not plan their vacations based on whims from influencers. They continue to rely on the deep knowledge of their likes, interests and preferences by their travel advisors, leaving them to come up with new ideas. A notable trend in 2025 is that there is significant more leeway in allowing surprise itineraries with 45% of luxury travelers wanting to be surprised by their travel expert.

5. Technology Avoidance

Luxury travelers care less about AI-driven recommendations, or seamless booking technologies. Over 69% of luxury travelers are looking for a complete outsourcing of the efforts around travel planning. Where 36% of respondents agree with “time savings” as the primary driver for outsourcing and 52% agree with the statement “I don’t need a million options, I need a few that meet my style.” Luxury travel continues to be the antithesis of technology and automation that is driving the larger mass market travel sector. 45% of travelers are also seeking to get away from technology and are focused on calm and quiet as part of their travel experiences. With an increased focus on health, relaxation, rejuvenation, and overall well-being.

Conclusion

The luxury travel landscape in 2025 is characterized by a shift towards personalized, sustainable, and experiential journeys. Understanding these trends is essential for travelers seeking unique experiences and for industry professionals aiming to meet the evolving demands of the luxury market.

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